Taoglas Waste Technologies rebrands to Superfy

Taoglas Waste Technologies, Dublin, has rebranded to become Superfy, a company focused on empowering organizations using the Superfy digital platform to achieve sustainability goals.  

According to Superfy, the new brand identity focuses on delivering a fully customizable software platform for organizations seeking to enhance their operational digital transformation. Over the past 12 months, the business has gone from strength to strength and has identified a series of further growth opportunities in connecting organizations from operational efficiency through to sustainability reporting.  

“I am very excited about this new venture for Superfy,” says Ronan Quinlan, CEO of Superfy. “The operations-focused platform allows organizations to enhance and automate their sustainability reporting with accurate analytics. We also have the option of adding IoT [internet of things] sensors as a service that automatically reports into the platform. This real-time information makes operations much more efficient, creating huge savings in time and money,”   

The company says the rebranding to Superfy reflects the its expanded focus on supporting environmental and impact goals of its customers. Superfy says more companies and organizations globally are moving to shared value business models, that are profitable and provide a positive impact on society and the natural world. Accurate reporting and oversight for environmental, social and governance and sustainability initiatives are required to support these shared value models.

Superfy says it provides businesses with off-the-shelf modules businesses can track these sustainability goals. It can also have a dedicated team that delivers fully customized end-to-end solutions to meet large organizations' program and integration requirements.  

“Over the past 12 years, we have connected tens of thousands of assets to our platform to help our customers to better understand and improve their waste management operations and, by extension reduce their environmental impact,” says Leon Hayes, chief operations officer of Superfy. “The smart waste management market is no longer limited to sensors and data, it's about how we use this data, report on it, take actions on it and improve our impact on the planet.”