Steinert touts success of test center inauguration live broadcast

Steinert, headquartered in Cologne, Germany, says several hundred customers viewed the live broadcast of the inauguration of its test center Sept. 22. A recording of the event is available at www.steinert.de.

The company invested roughly 7 million euros ($8.3 million) to build a test and development center the size of a football field in Pulheim, Germany, near Cologne.

Regarding the inauguration of the facility, CEO Peter Funke said, “I must admit that I am delighted about our customers’ positive feedback and relieved that we had the courage to step in front of the cameras.”

Live music and sketch artists were part of the show, which also included drone flights across the entire plant and video clips that described the technology that has been installed. A presenter led hosts Peter Funke, Technical Director Nico Schmalbein and Sales Director Metal Recycling Karl Hoffmann through the show. They interacted with viewers and responded to questions. An online seminar followed that provided additional information on the nonferrous metal separation and heavy metal sorting solutions the company offers.

Steinert’s development team and the test center application specialists have relocated to the new site to facilitate collaboration. The site’s 30-plus staff members have the benefit of practical application tests and a highly developed laboratory environment, according to the company, allowing them to bridge the gap between forming an idea and implementing it.

Steinert says its previous test center welcomed more than 500 visitors each year. With the new center’s increased size and added capacity, the company says it is expecting more visitors. Customers in the metal, waste and mining industries have several options to experience the wide range of available products and applications, from magnetic separators to sensor-based sorting systems, such as X-ray transmission, X-ray fluorescence and near-infrared, the company adds.