Rubicon enters multiyear channel sales partnership with Bartec Municipal Technologies

Rubicon, a Lexington, Kentucky-based waste and recycling management software provider, has entered into a multiyear channel sales partnership agreement with Bartec Municipal Technologies, a supplier of environmental and service management software in the United Kingdom, to help facilitate more efficient and broader adoption of Rubicon’s technology products in the U.K. market.

Rubicon says the nonexclusive reseller agreement will help accelerate the growth of its presence in the region and will allow Bartec to license Rubicon’s suite of software-based products to cities and counties across the U.K., with a focus on the use of Rubicon’s route optimization and sequencing technology.

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As it builds on its existing footprint in markets around the world, Rubicon says new partnerships with regional channel leaders such as Bartec will play a central role in the company’s global expansion strategy.

Founded in 1992, Bartec is a supplier of environmental and service management software to U.K. local authorities. It provides service management systems to organizations that the company says share its mission of improving public services as it works in major cities, small boroughs and large unitary authorities in England, Scotland and Wales. Bartec adds that 3,500 frontline municipal crews in almost 100 councils use its systems every day.

“We are delighted to be working with Bartec to improve upon their technology offering,” Rubicon Chief Operating Officer and Head of Global Expansion Renaud de Viel Castel says. “Together, our goal is to support sustainable public service operations in the United Kingdom. As Rubicon continues to expand its global reach, we are benefitting more cities, counties and residents around the world with sustainable, efficient and scalable waste and recycling technology.”

Rubicon says it partners with businesses and governments worldwide to advance its mission through zero-waste, landfill diversion and smart city solutions. Its SaaS offerings help waste collection companies and local governments of all sizes digitize their operations while advancing their environmental goals.

“Our decades of experience working in the U.K. market, combined with Rubicon’s industry-leading technology, gives us a unique opportunity to create real change in this sector,” Bartec Managing Director Tim Hobbs says. “We are excited to be a part of this agreement and we look forward to working with Rubicon for years to come to help create a more sustainable world.”