Lincoln Waste Solutions refreshes brand

Lincoln Waste Solutions, a waste and recycling management and consulting firm headquartered in Windsor, Connecticut, has unveiled a refreshed brand name: Lincoln Waste Solutions by Reconomy.

Since its acquisition by United Kingdom-based resource management company Reconomy, Lincoln Waste Solutions has expanded its scale and reach through two additional U.S. acquisitions, Complete Solutions & Sourcing and Waste Focus, now serving nearly 15,000 locations across North America.

Through these acquisitions, Reconomy says, Lincoln Waste Solutions is poised to deliver even greater value to its customers, leveraging enhanced technology, expanded capacity and a network of experts to deliver best-in-class managed waste solutions. 

“Lincoln Waste Solutions is a powerhouse in the U.S. waste management sector and we are rapidly adding further scale, capacity and capability to our service offering,” Lincoln Waste Solutions by Reconomy CEO John Ayvas says. “We have exciting plans to grow further into 2025 as we kick off the year with a fresh brand and energized to help our customers become more sustainable and manage their resources more efficiently.”

Lincoln Waste Solutions by Reconomy provides full-service waste and recycling management solutions, serving multi-location businesses across the U.S., Canada and Puerto Rico. The company specializes in tailored strategies that maximize cost savings, enhance recycling rates and reduce environmental impact. 

The company says the brand refresh reflects Lincoln Waste Solution’s commitment to continued growth and innovation by integrating more closely with Reconomy and its waste operation, leveraging its international scale, specialist technology capabilities and people to fuel its expansion in North America.

“The brand refresh marks an important step in our integration plans,” says Michael Williams, executive vice president of circular solutions, North America, at Reconomy. “The recent acquisitions have been transformational, adding significant scale and capabilities to our U.S. operations. As we ramp up our growth in this market, I am excited to see John and his talented team play a pivotal role in that strategy and help us improve waste management in the world’s largest market.”