TerraCycle announces corporate partnerships for recycling

The partnerships aim to increase sustainability in key markets like food, entertainment and footwear.

Terracycle has partnered with Teva, Taco Bell, Century, Carter's and Spin Master for new recycling initiatives.

Photo courtesy Terracycle

TerraCycle, an international organization focused on sustainability based in Trenton, New Jersey, has announced a slew of corporate partnerships aimed at improving the environment. The company reports that it will be working with Taco Bell, Carter’s, Century, Teva and Spin Master to introduce several recycling initiatives.

Baby-clothing retailer Carter’s of Atlanta will recycle well-loved, lived-in clothing for babies and children called KIDCYCLE. Children’s toymaker Spin Master, of Toronto, will take back old toys and games. Philadelphia-based Century will launch Century Baby Gear Recycling Program, aimed at recycling its car seats, highchairs, strollers and play yards. International sandal retailer Teva will focus on recycling old sandals and shoes called TevaForever.

“The partnership with TerraCycle is a huge step forward in our ongoing commitment to minimize our brand’s environmental impact. The TevaForever Recycling Program gives our fans an easy way to join the cause, knowing we will give their sandals new life,” says Anders Bergstrom, vice president and general manager of Teva. “We can’t do this without our fans, and I’m thrilled to see the impact we will make together.”

Taco Bell will focus on recycling its sauce packaging with TerraCycle. Taco Bell is expected to release more details on the program later this year.

Customers can log into Terracycle’s website and print a prepaid shipping label to send in their worn shoes, toys or clothing. Each program has gone live and those interested can begin recycling their used products now.

TerraCycle is a waste management company operating nationally across 20 countries. The organization partners with consumer product companies, retailers and cities to recycle products and packages that would otherwise end up being landfilled or incinerated. The company also works with consumer product companies to integrate hard-to-recycle waste streams into their products and packaging.