3rd Eye expands suite of fleet safety solutions

The company has introduced the 360 Camera System and Reverse Automatic Braking Technology.

man in truck with screen
Blind-spot collisions and backing incidents remain among the most frequent and costly risks for commercial and vocational fleets, 3rd Eye says
Photo courtesy of 3rd Eye

Chattanooga, Tennessee-based 3rd Eye has expanded its safety solutions suite with the introduction of the 360 Camera System and Reverse Automatic Braking Technology. These advancements build upon its suite of safety solutions designed to enhance driver awareness, improve visibility and provide fleet operators with tools to help mitigate potential risks.

Blind-spot collisions and backing incidents remain among the most frequent and costly risks for commercial and vocational fleets, 3rd Eye says. Limited visibility requires drivers to navigate with caution and backing-related incidents are also a leading cause of injuries and accidents across a wide range of industries, including waste and recycling, utilities, construction, public works, delivery and emergency response, according to the company.

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To help address these challenges, 3rd Eye has introduced its 360 Camera System, which it says provides a real-time bird’s-eye view of the vehicle’s surroundings. This system integrates multiple camera feeds, displaying them alongside live video on a spacious in-cab monitor. By expanding visibility, 3rd Eye says it helps operators navigate congested job sites and unpredictable traffic with greater confidence, improving awareness and reducing the potential for incidents.

3rd Eye says its Reverse Automatic Braking Technology builds on this enhanced visibility by adding an additional layer of protection. When a potential hazard is detected behind the vehicle, the system provides visual and audible alerts before automatically applying the brakes if the risk persists.

According to 3rd Eye, this measure is designed to help fleet operators minimize the potential for collisions, reduce operational downtime and enhance protection for pedestrians, cyclists and workers in high-risk environments.

“At 3rd Eye, safety is at the core of everything we do, and we are committed to continuously advancing the technologies that support it,” says Eric Monsen, vice president of sales and marketing at Environmental Solutions Group. “The 360 Camera System and Reverse Automatic Braking solutions provide fleet operators with powerful tools to further improve visibility, mitigate risks and protect their most valuable assets, their people.”

3rd Eye’s cloud-connected platform continuously records and stores video, providing fleet managers with a record of events.

“With real-time connectivity, our system doesn’t just support safety, it provides actionable insights for fleet operators,” says Robert Mitchener, director of digital at 3rd Eye. “By combining intelligent camera systems, advanced AI [artificial intelligence], expert monitoring and customizable fleet analytics, we’re delivering a smarter, more informed way to manage commercial vehicle operations.”

3rd Eye’s expanded safety suite is designed for industries that rely on commercial vehicles, providing blind spot awareness, proactive risk management, driver training opportunities and tools to help improve operational efficiency and compliance.

3rd Eye is part of Environmental Solutions Group, a segment of Norwalk, Connecticut-based Terex.