Wheelabrator formally announces integration of 10 waste businesses into new WIN Waste Innovations brand

Wheelabrator Technologies Inc., Portsmouth, New Hampshire, formerly announced April 6 the integration of 10 waste industry businesses into a single company operating under the WIN Waste Innovations brand name.

WIN Waste Innovations is comprised of the former Wheelabrator Technologies as well as Stamford, Connecticut-based City Carting & Recycling and Tunnel Hill Partners; Londonderry, New Hampshire-based Charles George Waste Disposal & Recycling; Westboro, Massachusetts-based United Material Management; Eliot, Maine-based Shipyard Waste Solutions; Atkinson, New Hampshire-based Bay State Disposal; Westchester County, New York-based County Waste Management Inc.; Fitchburg, Massachusetts-based Fiore Trucking Recycle & Disposal and the commercial and residential subscription business of West Bridgewater, Massachusetts-based Noonan Waste Service.

Wheelabrator first discussed the transition to the WIN Waste Innovations brand in March.

As one entity, the legacy businesses now represent a vertically integrated, curb-to-grid waste management company designed to “enhance customer service and deliver superior, sustainable waste solutions tailored to the needs of each customer,” the company says.

Along with the new operating name, WIN Waste Innovations unveiled its tagline to convey the brand's dual focus on customer service and sustainability: Performance for the Planet. The company will formally celebrate its rebranding on April 20, hosting a series of events to preserve habitats, promote sustainability and engage community volunteers and employees in protecting the planet.

"By bringing together these 10 industry-leading companies under a single brand, WIN Waste Innovations has positioned itself to deliver essential services to our customers and communities while performing for the planet," WIN Waste Innovations President and CEO Robert C. Boucher says. "We strive to exceed our customers' expectations every day, delivering comprehensive, tailored waste services from a professional, responsible team you can count on. Our passionate and professional employees are dedicated to delivering exceptional customer service and end-to-end solutions that begin with reliable waste pickup at the curb and end with flexible disposal options designed to support a healthier planet."

The company operates from Maine to Florida and as far west as Ohio. By retaining the teams that managed the respective legacy brands, the company says that WIN Waste Innovations will broaden and deepen its operational footprint in the Northeast and other markets of strategic interest while ensuring a seamless transition for customers. In all, the combined company operates 50 strategically located collection, transfer and disposal assets, and serves more than 110,000 collection customers on 231 collection routes using 346 total collection vehicles and eight hauling locations.

"The combination of these established collection, hauling, transfer and waste-to-energy companies enables WIN Waste Innovations to provide the holistic approach to waste management our customers and communities need," Boucher says. "In addition to providing exceptional customer service at every point along the value chain, we are preserving our natural resources.

"As a combined company, each year we convert 6.7 million tons of waste into clean, renewable energy to power 340,000 homes and recycle more than 234,000 tons of plastic, paper and metal from the waste stream."

April 20, the company will formally recognize its rebranding by hosting events in New Hampshire, Massachusetts and Maryland. Joining with local community partners in various markets, company employees will participate in community cleaning and greening events, including marsh restoration activities, tree plantings, litter cleanups and other initiatives to benefit the environment. Additional community events will be scheduled in other markets later in the spring.