Photo courtesy of Indorama Ventures Ltd.
The Washington-based Association of Plastic Recyclers (APR) has developed and released a new, short-form video designed to illustrate its commitment to helping companies make products and packaging that are compatible with the current North American plastics recycling infrastructure. APR is using the Circular by Design trademark to brand the video.
APR says it “envisions a world with a circular economy for plastic goods; one in which companies manufacture recyclable products and consumers buy products made from recycled materials.”
It says its Circular by Design campaign, which includes the new video, has been created to inform consumer brand companies and other plastics recycling stakeholders of APR’s resources “to empower manufacturers and bolster the circular economy.”
“For years, a top priority for APR has been expanding demand for recycled content,” says APR President and CEO Steve Alexander. “The good news is that, today, demand for recycled content is at an all-time high. APR is working to remind companies that we can help them meet their sustainability goals and design their products with circularity in mind.”
The association says its Design Guide for Plastics Recyclability also is helping packaging engineers “measure each feature of a package design against industry-accepted criteria to ensure that it is truly designed for recyclability.”
Adds Alexander, “In a truly circular economy, consumer product companies are their own material suppliers. Our hope is that this video spurs more product and packaging manufacturers to use the APR Design Guide and other resources to make today’s products with tomorrow in mind.”
APR refers to itself as an international trade association representing the plastics recycling industry, with members including independent recycling companies of all sizes that process numerous resins, as well as consumer product companies, equipment manufacturers, testing laboratories, organizations and “others committed to the success of plastics recycling.”
The video can be watched on this YouTube page.
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